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Hello, I'm
Alaeddin Hallak

Senior Business Analyst, CBAP

About

Multidisciplinary senior business analyst with relentless focus on delivering outputs valuable business outcomes and eliminating waste. For over 12 years, I have strived to be an agent of change in sectors like IT, finance & government. A lifelong learner, I’m fascinated by details and motivated by grand missions. Empathy is my daily driver.

Specialities

My multidisciplinary background helps me find creative and comprehensive solutions to your business needs:

Agile Business Analysis

Expert, 12 years

Enterprise Architecture

Intermediate, 3 years

Process Improvement, BPM

Advanced, 8 years

User-centered Design

Advanced, 9 years

Customer Experience

Intermediate, 1 year

Lean/agile Product Development

Intermediate, 2 years

Services

I’m available for full or part-time/contract engagements:

  • Eliciting and managing product requirements
  • Improving business processes, including BA process
  • Establishing or improving BA capability
  • Reviewing work products or deliverables
  • Agile product management
  • Training or mentoring business analysts

Experience

12 Years Experience

I have a diverse range of work experiences in sectors including:

■ IT
■ Finance and payment systems
■ e-Government
■ Aviation
■ FMCG

Solutions360 Inc.

Senior Business Analyst

May 2017 – Present
Al-Rajhi Bank

Service Improvement Manager, Customer Experience

Dec 2015 – Nov 2016

  • Led improvement initiatives resulting in increasing NPS score by 8% YOY
  • Identified 30+ priority issues/improvement opportunities bank-wide based on benchmarking studies, service indicators, and complaints data
  • Facilitated workshops to determine root causes and action plans
  • Consolidated all plans in centralized repository for tracking purposes
  • Contributed to an executive bi-monthly customer experience council to surface pain points and present status of remedial actions

Bank Al-Jazira

Senior Business Analyst

Jun 2014 – Oct 2015

  • Designed a transformation program to improve customer onboarding processes and systems, resulting in increased net customer acquisition (individuals & entities) and better AML compliance
  • Investigated as-is, including people, processes, and tools to determine gaps
  • Analyzed all applicable regulations that needed to be enforced
  • Created and managed requirements for a phased program to enhance frontline systems, branch and backend processes
  • Awarded for Performance & Lasting Contribution

Hewlett Packard Enterprise

Business Analysis Manager

Jan 2011 – Apr 2014

  • Led a team of 4 BAs at SADAD (Saudi’s national payment service)
  • Transformed BA capability into a mature practice aligned with best practices and certified at CMMI Level 3 and ISO 9001:2008
  • Led a transformation of SADAD’s business architecture as part of a program to revamp EA to support planned growth initiatives
  • Created SOA-based service catalog of ~20 services, re-engineering ~30 processes and managing a catalog of 200+ requirements (functional, non-functional) with full bi-directional traceability using HP Quality Center
  • Led a cross-functional Six Sigma initiative to identify internal operational improvement opportunities, and a parallel initiative to identify and manage performance metrics for all departments

Ever Team

BPM Specialist

Jan 2008 – Dec 2010

  • Led all BPM engagements for an international ECM provider, spanning 10+ processes of various complexities for 3 large government entities
  • Created and managed the scope, objectives, plans and deliverables
  • Promoted visualization techniques to improve requirements elicitation
  • Managed stakeholders’ interactions, proactively highlighting potential risks and mitigation plans

Basamh Group

Solutions Analyst

Feb 2006 – Dec 2007

  • Led ideation and design of field merchandising mobile app
  • Interviewed and contextually observed end-users to elicit requirements that enhanced their actual workflow
  • Produced a number of prototypes and performed usability tests
  • Communicated requirements to offshore development using UML

Zaki Farsi Group

Web Developer & Solutions Analyst

Oct 2004 – Feb 2006

  • Lead ASP.NET developer and solutions analyst for a web-based subscription management solution used by the Saudi Post to manage subscriptions for its “Wasel” mailing service
  • Utilized then emerging front-end technologies including AJAX to enhance end user experience
  • Developed integration with Saudi Ministry of Interior database to retrieve subscribers’ personal details using secure XML Web Services authenticated by X.509 certificates
  • Delivered presentations and training on the final product to project sponsors and end users

Qualifications

International Institute of Business Analysis (IIBA)

CERTIFIED BUSINESS ANALYSIS PROFESSIONAL™ (CBAP)

2012
Scrum Alliance

Certified Scrum Product Owner®

2017
Association of BPM Professionals (ABPMP) - 2015

CERTIFIED BUSINESS PROCESS PROFESSIONAL™ (CBPP)

2015
American Society for Quality (ASQ)

CERTIFIED SIX SIGMA GREEN BELT (CSSGB)

2013
The Open Group

TOGAF™ 9 CERTIFIED

2013
APM Group

ITIL FOUNDATION CERTIFICATE

2011
Human Factors International (HFI)

CERTIFIED USABILITY ANALYST (CUA)

2007
Toastmasters International

COMPETENT COMMUNICATOR

2010
Jordan University of Science and Technology

Bachelor’s in Computer Science

2000 - 2004
I was fascinated by our ability solve common problems using power of computing ever since high school. In fact, I was so interested in coding that I pursued my first technical certification before I graduated high school, becoming a Microsoft Certified Professional in Visual Basic. Getting into Computer Science program was a no-brainer, and it has inspired my drive to solve organizational and people problems using power of IT ever since

Contact

Location
Toronto, Canada
Mobile
(+1) 647 994 8976
Email
Ala@LeanBA.me

Let's connect

Drop me a line

Alaeddin Hallak

Versatile
Ambitious
Creative
Pragmatic
Empathetic
Learner